Who I Am

The man and the work.

Presente is a Spanish word that captures the energy of this work. It means present, and also I am here when called. That's the whole orientation.

Jason Rosario seated on the steps of the New York Public Library, black and white
On the steps, NYPL, 2018

I'm an Afro-Latino strategist, entrepreneur, and founder. My work sits at the intersection of leadership, culture, and identity, for individuals navigating a transition and for organizations trying to build something that lasts.

Former Chief Impact & Inclusion Officer, BBDO Worldwide. Founder of The Lives of Men, a men's wellness, personal development, and community platform. This site is the primary home for the broader work: advisory, keynote speaking, The Capacity Line, and The Game Plan.

I've built a career moving across worlds that rarely speak to each other: finance, media, marketing, executive leadership. UBS. Deutsche Bank. CBRE. BBDO. Geneva. New York. As comfortable in a C-suite as in a men's circle. The range is the point.

Jason Rosario walking through Bryant Park, New York
Bryant Park, New York, 2018

The story I'm telling

What this work is about

I work with people and organizations in transition. They know something needs to change. They haven't yet found a way to name it or move on it.

That holds whether I'm working with an individual leader or a team of five hundred. The question is the same: where are you headed, and what will it take to get there?

I've been in that place myself. More than once. That's why the work is what it is.

Jason Rosario seated on marble steps in New York
At ease, in range

The Lives of Men

A conversation that could hold complexity.

In 2016, I founded The Lives of Men, a platform for men's wellness, personal development, and community. I built it because I couldn't find the conversation I was looking for. A complex and nuanced conversation about vulnerability, personal growth, and what it means to be a man.

Most people first found me through The Lives of Men, and that work will always be part of the story. But the principles, doing the interior work, leading with integrity, and using your full range, apply to everyone. This site covers the rest of my work, beyond men's wellness.

Visit The Lives of Men ↗

Jason Rosario, seated portrait
At the desk, mid-thought

The Philosophy

The 6 P's of Building Capacity.

Out of that work came something I call the 6 P's, a philosophy I developed to help people think more honestly about who they are, how they operate, and what kind of life or organization they want to build.

It's the foundation of The Capacity Line and The Game Plan, and the lens through which I do most of my work with individuals and with teams.

Jason Rosario seated on the steps, contemplative
Presente, here when called

The Invitation

I believe that when people are whole, acting from their values and in honest relationship with the people around them, everything around them gets better. Families. Teams. Communities. Organizations.

That belief shapes everything I build. If you're here, something brought you. I'm glad you came.

Quick facts

  • ·Former Chief Impact & Inclusion Officer, BBDO Worldwide
  • ·Founder, The Lives of Men
  • ·Creator, The Capacity Line
  • ·MBA, NYU Stern School of Business
  • ·Cultural strategist, advisor, and keynote speaker
  • ·Based in New York

A personal note

I keep returning to the same work: becoming more honest about what I carry, and more useful in the rooms I enter.