Who I Am

The through-line — and the man behind it.

Presente — a Spanish word that captures the energy of this work. It means present, and also I am here when called. Not a tagline. An orientation.

Jason Rosario seated on the steps of the New York Public Library, black and white01
On the steps — NYPL, 2018i · Presente

I'm an Afro-Latino cultural strategist, entrepreneur, and thought leader working at the intersection of masculinity, leadership, culture, and social impact.

Former Chief Impact & Inclusion Officer at BBDO Worldwide. Founder of The Lives of Men — a men's wellness, personal development, and community platform. This site is the primary home for the broader work: advisory, keynote speaking, and the ManUScript program.

I've built a career moving across worlds that rarely speak to each other — finance, media, marketing, executive leadership. UBS. Deutsche Bank. CBRE. BBDO. Geneva. New York. As comfortable in a C-suite as in a men's circle. The range is the point.

Jason Rosario walking through Bryant Park, New York02
Bryant Park, New York — 2018i · Liminal

The Story I'm Telling

Liminal space, and the work of the crossing.

This brand is about navigating liminal space — transitions, thresholds, the in-between. Leaving behind who I've needed to be in order to become who I want to be. That journey is the core of the work.

The audience I speak to shares the same orientation. People who are seeking. People mid-crossing. People who sense something needs to shift but haven't yet found the language for it. Not lost — in motion.

Not on either side of the crossing. In the work of it.

Jason Rosario seated on marble steps in New York03
At ease, in rangeiii · Range

The Lives of Men

A conversation that could hold complexity.

In 2015, I founded The Lives of Men — a platform for men's wellness, personal development, and community. I built it because I couldn't find the conversation I was looking for. One that held complexity. That made space for vulnerability without performing it. That connected personal growth to cultural change.

Most people first came to know me through The Lives of Men, and that work will always be part of the story. But the principles underneath it — navigating thresholds, leading with integrity, treating range as an asset — aren't specific to men. This site holds the broader room.

Visit The Lives of Men ↗

Jason Rosario, seated portrait
At the desk, mid-thoughtiv · Framework

The Philosophy

The 6 P's of Building Capacity.

Out of that work came something I call the 6 P's of Building Capacity — a philosophy I developed to help us think more honestly about who we are, how we move through the world, and what kind of life we actually want to build. It's the foundation of The ManUScript, the leadership cohort I run. And it's the lens through which I do most of my work.

· Purpose· Presence· Power· Progress· Partnership· Play
Explore the 6 P's

The Invitation

I believe that when people are whole — when they're living with intention, acting from their values, and in real relationship with the people around them — everything around them gets better. Families. Teams. Communities. Organizations.

That belief is the through-line. Everything I build is an expression of it.

If you're here, something brought you. I'm glad you came.

trust yourSelf

Jason Rosario seated on the steps, contemplative
Presente — here when calledii · Authority

Quick facts

  • Former Global Chief DE&I Officer, BBDO Worldwide
  • Founder, The Lives of Men
  • Creator, The ManUScript
  • MBA, NYU Stern School of Business
  • Cultural strategist, advisor, and keynote speaker
  • Based in New York